No – that’s not true. Or is it? I often see small business owners who are paralyzed in their business – frozen in a cycle of unproductive habits. Some call themselves “patient” while others will throw out “watching the market” or “letting others figure it out” or “waiting it out.”
Regardless, the lack of thoughtful decision making (goals, plans, execution) will set you up for failure.
Patience can be lipstick on a pig – it can be confused with complacency, fear, indecisiveness, and the end result is that precious time is passing you by. Time – the great equalizer (everyone has the same 24 hours in the day, but successful people maximize their time better than unsuccessful people) – passes and your “patience” is letting opportunity slip through your fingers.
Fight your excuses – er, your “patience” with a few systematic weapons of waste destruction:
- Set short term goals – start with a daily goal, then weekly, then monthly, then… Set the example for your team to do the same.
- Create accountability – your manager, a peer, spouse, your coach, whomever you trust to share and motivate you towards your new short term goals.
- Short term goals won’t always mean short term profits so understand what the “win” for your goals will be (collecting more information will make a better sales funnel today = better sales tomorrow, for example). Eventually, all your long term goals many be income related, but regardless, know that there is a “prize” for achieving the goal.
- Celebrate others who attain their goals. Foster a culture of success – short term and long term. At the same time, there is an accountability/coaching/mentoring piece as well. When people fall short of agreed goals, there needs to be some constructive action (systematic performance management).
Patience is, in its truest form, accepting the current state while plowing ahead with ambitious goals for improving the current state. Patience is not resignation.
Let go of using patience as an excuse to be stagnant. Make productive action plans towards short and long term goals!